PLEASE READ THIS GUIDE AND THEN SIGN-UP YOUR RELEASE WITH THE FORM TO THE RIGHT FOR CASSETTE STORE DAY HAPPENING WORLDWIDE ON SATURDAY, OCT. 14, 2017!!!


So how does this whole Cassette Store Day Work?
Unlike RSD which runs through the usual distribution channels, Cassette Store Day will be a little different but not much work for anyone involved! Below should be your FAQ to how to be a part of International Cassette Store Day!


Production 
There are a few different places where Cassettes can be manufactured or dubbed in North America. Tapes come in a variety of colors and cases depending on your wants and you can either have on body printing or use stickers, but each manufacturer is different!

We suggest a production of around 50-150 of each release as a guide and to get the orders in ASAP to ensure all orders are made up in time for the big day! If we discover the demand is greater than anticipated for certain releases we will inform you in case you want to make more. We don’t want this to become an eBay feeding ground!

M2 Communications – Pasadena, CA

National Audio Company – Springfield, MO

Duplication.ca – Montreal/Toronto, Canada


Distribution
You will need to sign up via the Cassette Store Day website and fill out the form asking for all the gory details about your intended release. Once this is done you will be asked to pay a small admin fee of $10 to be a part of CSD and then your details will be logged on our database. This database will be shared with the shops that want to be involved with buying the releases, and they will contact you if they want to stock your release, and labels will send out.

Please note, the dates to sign up for an official Cassette Store Day North American release are June 30rd – September 15th at  www.cassettestoredayusa.com . If you miss this window we cannot add you to the official release but you are still fine to release a tape for the day yourself. If you’re interested in participating but aren’t in North America, hit up www.cassettestoreday.com to find your participating country!

As a major celebratory factor for CSD is the affordability of the tapes, we will be giving a guide price for a single tape releases as $5-$8. Please keep in mind your S+H costs when selling to the shops.

We gave a guideline of 50-200 copies per release last year, which worked really well. We also want all labels to realize that it is up to the shops as to what they want to order, so there may be a chance that 500 copies of your friends bands first demo will not sell out!


Online Sales
This year we are allowing online stores to operate in the same way as traditional retailers. We wanted to take the pressure off understaffed shops and also let you sell through your label’s site to make sure people in remote parts have just as much chance of getting your release. So on October 16th – go forth and sell where you want!


Marketing
Cassette Store Day has a press campaign in place with a variety of other media plans to celebrate the humble audio tape, but the success of CSD 2017 will be based on every label involved letting their fans know what CSD is and what involvement you have, so we can create a real buzz around the releases, the events and the day itself.

Please use your social media avenues to let the world know what we are doing via Twitter, Facebook, Tumblr, Instagram, web sites, etc. We will be sending a ‘How to Guide’ to every participating North American Indie Record shops so we are all on the same page and ready to go.



• SIGN-UP FOR CSD JUNE 30-AUGUST 15, 2017
• CASSETTE STORE DAY IS HAPPENING OCT. 14, 2017





















FOR ORGANIZATION & UPKEEP OF CASSETTE STORE DAY 2017
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