PLEASE READ THIS GUIDE AND THEN SIGN-UP YOUR STORE WITH THE FORM TO THE RIGHT FOR CASSETTE STORE DAY HAPPENING WORLDWIDE ON SATURDAY, OCT. 14, 2017!!!


So how do this whole Cassette Store Day Work?
Unlike RSD, which runs through the usual distribution channels, Cassette Store Day will be a little different but not much work for anyone involved! Below should be your FAQ to how to be a part of the first of many Cassette Store Days.


Ordering Stock
Firstly, you must signed up to be involved at cassettestoreday.com and when all the submissions by labels are completed, a list of the tapes being released will be sent to you. The dates to sign up as an official shop are June 30rd – September 15th.  We cannot accept late submissions, however you can still get involved by throwing an event. With the list of releases will be the contact details of the labels and all you need to do is email in your orders and the label will send your stock in time for the day.

Each release has a small run so no one is out of pocket. We want to avoid having too much stock left over as much as creating an eBay re-sale culture! If labels want to get tapes into some genre specific or local shops, I’m sure they will contact you directly also.

We have called it Cassette Store Day as we really want to get shops involved as much as possible. Please also think of throwing an event in your store to really make the day special. This is a celebration for everyone to get involved and we want this to be a day of inclusion, for a love of a format that has so many functions and ultimately, for music in a physical format.

We will list on our CSD US site:
• Name of Artist and Title of Release
• Quantity of pressing
• Wholesale Price
• Label Name
• Contact Name and Email Address of label contact.

As a major celebratory factor for CSD is the affordability of the tapes, we will be giving a guide price for a single tape releases as $5-$8. Labels have been informed to include the S+H costs in the price. What you sell them for is ultimately your business but we are celebrating the affordability of tapes, and an expensive tape will defeat the purpose.


Online Sales
This year we are allowing shops and labels to sell online. Last year a lot of people couldn’t get a certain release if their local record shop wasn’t taking part and we didn’t think that was fair. So this year please get involved but you are also totally fine to sell through your online shop on the day.


Marketing
Cassette Store Day has a press campaign with a variety of other media plans to celebrate the humble audio tape, but the success of CSD 2016 will be based on every label and shop involved letting their fans and customers know what CSD is and what involvement you have, so we can create a real buzz around the releases, the events and the day itself.

There have been a few in-stores arranged already but we want more to happen. If you want to really go whole hog and celebrate then get a band with a release to play in your shop, put up posters in the shop or put out your own tape as well!
Please use your social media avenues to let the world know what we are doing via Twitter, Facebook, Tumblr, Instagram, web sites, etc. We aim to nurture and grow this day every year as we love tapes and believe there are many out there that don’t realize they do too.







• SIGN-UP FOR CSD FROM JUNE 30 - AUGUST 15, 2017
• CASSETTE STORE DAY IS HAPPENING OCTOBER 14, 2017
WHAT'S YOUR NAME
WHAT'S YOUR EMAIL
WHAT'S YOUR QUESTION
SUBMIT